Hello,

I’m Cindy Glad

Innovative PR & COMMUNICATIONS MANAGER with multimedia experience including planning, design, development, and production of stories and content. Leader in strategic internal and external communications. Producer of multimedia content designed to inform, educate, and motivate. Creator from concept to completion for traditional and social media. Manager of platforms guided by analytics. Mentor. Successful collaborator and team member. Great things can happen!

National Advertisement

I worked with others to create this nationwide ad as part of the For the Benefit of the World campaign.

Social Media

My team received 6 university Golden Hashtag social media awards since 2019.

Magazine

I served as editor of
BYU McKay School Magazine

Read More . .

Newsletters

My team produced 6 newsletters, including this one for peers at other universities.
Read More . . .

Quality Standards

My team and I developed communication guidelines and standards. Here’s one.

Evaluation

I developed a survey that is run twice a year.

Golden Hashtag Awards

The McKay School social media has been rocking for a few years now! Since 2019 our team has received six awards given by BYU University Communications in the annual Golden Hashtags awards ceremony. Scroll to see a sampling.

Excellence in Authenticity

The pandemic pushed us all into unfamiliar territory. We all tried to do as much as we could for the 2020 graduates denied a traditional celebration. The faculty of our Educational Leadership and Foundations Department may have had trouble with their congratulations, but through our social media, their efforts became a gift to a world that needed a good laugh.

Click Here

Excellence in Showcasing Diversity

For several years the McKay School has showcased diversity in our social media. This is an important part of creating belonging on our campus.

Click Here

Excellence in Giveaway

This giveaway was planned by my colleague Sarah Rollo. T-shirt designs were solicited from the students through social media and other means. Then we gave the shirts away. It became a frenzy with people wanting them from Arizona to Ghana. Here is the post announcing the design contest.

Click Here

Excellence in Giveaway

Click Here

Excellence in Implementation

Our Teacher Tip Tuesdays have been popular. They started with comment tips online, then we added highlights of faculty research and advertised McKay School programs like the BYU Arts Partnership and Project SEEL. One of our best-performing tips was during the beginning of COVID-19 to promote our McKay School at-home art lessons. BYU Magazine shared this post on their story and it gained traction.

Click Here

Bonus Award

Here is one part of a series that went viral and impacted many people. We adapted Anthony Bates’s speech to social media.

Click Here

Results

Instagram:
– First 24 hours 100 likes, 30 shares on stories or sent to people
– Reached over 1500 people, 133 people have clicked on the website in bio
– 45% of people who viewed it weren’t following the McKay school
– Gained over 25 followers

Facebook:
11 shares, reached almost 2,000 people, 78 Reactions, Comments, 40 link clicks

Excellence in Collaboration

This award was given for several posts highlighting campus resources for students.

Videos

Our team recently produced this video, focused on the McKay School mission statement, in addition to others.